20/11/2009
Independence and success go hand in hand when it comes to Bairstow Eves
ITS ALL IN THE NAME
The following article appeared in the November 2009 issue of The Estate Agent Magazine;
The last two years have been difficult for estate agents – and dangerous for their profits. So, where now?
Staying as you are may not be an option.
Whilst the residential sales market appears to be picking up modestly, no one expects to return to the levels of the last few years. With volumes at near historic lows, and access to mortgage funding still restricted, even the most bullish forecasts for next year are for very low growth.
As the owner of an independent estate agency business, the chances are that you are currently considering various options for the future path of your business.
One such option could be to join forces with one of the property industry’s best known brands, Bairstow Eves Countrywide. By joining the brand and adopting its proven franchise model, you could have a solution to many questions: “How do I develop my business further? How can I grow my market share? How do I gain extra recognition in a very competitive market place? How can I develop the skills of my staff? How could I launch a ‘ready to go’ lettings business?”
It is widely recognised that even the most highly skilled and experienced estate agents can find it hard to get a successful lettings business up and running. Different skill-sets are needed, and there is much more in the way of compliance. Furthermore, mandatory licensing of letting agents is a strong probability.
As a number of estate agents have found to their cost when expanding into lettings, it is often difficult to establish an instant reputation, generate significant market presence, and cope with the added burden of legislation, tenancy deposits and property management systems.
Get it right and it will bring in additional revenue from day one and help you increase your overall brand awareness.
The Bairstow Eves Franchise system can help you get it right. Bairstow Eves dates back to 1899, trades in over 250 locations and no one in the business has stronger national recognition, is more successful or has greater experience.
Bairstow Eves Franchising was formed on the back of the brand’s success and is now celebrating its tenth anniversary with over 110 franchises operating their own businesses within the network. It continues to expand in today’s demanding business climate and it is not hard to see why. Bairstow Eves has an unparalleled business offering
An outstanding reputation and brand, to attract more customers
Well established with a successful track record
Comprehensive training for you and your staff
Support you all the way, from helping with your business plan to IT systems, marketing and compliance?
A proven franchise system and tools that allow you to focus on generating new business
Regard for your independence
Assistance to compete against the bigger national brands
Advertising on all the major portals
Immediate legislation updates?
One question often asked is: “As an independent owner and operator, will I be able to preserve my independence?”
Philip Dobson, Managing Director of Bairstow Eves Franchising, can put your mind at rest:
“We do not want to take away their entrepreneurial flair or the independence of franchisees. On the contrary, we want to encourage it. All our franchised branches are independently owned and operated, their owners see the benefits of being part of a ‘larger network with access to our unmatched experience and expertise.”
The franchise offers many benefits: hands-on assistance from experienced Franchise Business Managers, access to our expertise; operations manuals; national marketing campaigns; a 30-day franchise training programme; the Bairstow Eves property management system; and procurement deals including significant cost savings for web portals.
There is also the opportunity to earn additional income through services such as HIP’s, EPC’s, financial services, conveyancing, auctions, tenant referencing, tenant insurances, rent guarantee products.
Seems familiar to you? You may be about to launch your own agency and lettings business, or you might be asking yourself ‘how could things be done differently’ and to your advantage?
Web site: www.bairstowevesfranchising.co.uk.